Projects

Kia partnered with YouTube’s most subscribed girl group to establish closer connection to the GenZ generation. In celebration of the partnership, Experiential Design Group strategized and design K-Pop fan experiences at the US concerts, featuring BLACKPINK photo-opps and collaborated with social media influencers in each of the 5 cities to promote the tour and garner social engagements, while organizing special giveaways and dance contests onsite for many fans that came to enjoy the concert before doors opened. The digital and onsite activation were seamlessly integrated with Kia creating a touchpoint for K-pop fandom with a vehicle display of the Kia Soul flashed in BLACKPINK style, custom karaoke with artist songs and Kia end cards, and photo zones celebrating the partnership.