Pinterest has unveiled its much-awaited 2025 trend forecast, offering a sneak peek into the creative directions set to define design, lifestyle, and branding aesthetics in the coming year.
The trends highlighted by “Pinterest Predicts” resonate with both emerging and established audiences, providing valuable insights for designers, web developers, and creatives looking to stay ahead.
With an impressive track record of 80% accuracy, these predictions reveal the themes that will influence visual storytelling, UX/UI design, and branding strategies across industries.
Image courtesy of Pinterest
Design Trends for Web and Digital Spaces
Rococo Revival Online
Lavish, ornamental aesthetics inspired by the Rococo era are set to dominate. Designers can expect to see digital experiences emulating intricate table settings, layered textures, and classical typefaces that evoke elegance and nostalgia. With searches for “rococo party” up 140%, this trend is a golden opportunity for brands targeting luxury and event-oriented audiences.
Primary Play in UI Design
Bold, youthful primary colors are finding their way into website layouts, app interfaces, and brand palettes. This trend resonates particularly with Gen Z audiences, reflecting their preference for playful, approachable designs. Expect to see vibrant, hand-drawn elements, murals, and abstract shapes making their way into landing pages and digital marketing assets.
Terra Futura Aesthetic
Sustainability and earthy tones will continue to shape web design, emphasizing eco-friendly values. Minimalistic layouts paired with natural textures, plant-inspired patterns, and interactive garden visuals can elevate a brand’s commitment to the environment. This trend aligns with the increasing popularity of “self-sufficient garden” searches, which have spiked by 115%.
Fashion and Beauty Trends: Impact on Branding and Visual Identity
Cherry Coded Branding
Deep red tones are set to dominate visual identities, particularly for brands aiming to convey passion, energy, and boldness. Designers can explore gradients and overlays with cherry hues in hero images, call-to-actions, and logo design. The 325% increase in searches for “cherry vibe” signals a strong shift toward this striking color.
Image courtesy of Pinterest
Castlecore Websites
The medieval-inspired “castlecore” aesthetic is making waves, with a 45% increase in searches for “castle house plans.” For designers, this translates to opportunities in creating fantasy-inspired websites and immersive storytelling platforms with gothic typefaces, stone textures, and regal motifs.
Moto Boho in Visual Storytelling
A fusion of rugged and bohemian styles, “moto boho” is expected to influence product photography, web visuals, and branding for lifestyle and fashion brands. Incorporate edgy leather textures, fringed animations, and rugged layouts for a distinctive look.
Aura-Inspired UX/UI
Reflective of mood and individuality, the “aura beauty” trend brings vibrant, mood-based colors to the forefront. Interactive web elements, dynamic gradients, and personalized color schemes can create deeper user connections, making this trend ideal for e-commerce and personal branding sites.
Sea Witchery in Digital Branding
Mysterious and oceanic themes are captivating audiences, offering endless inspiration for dark mode designs, flowing animations, and mermaid-inspired palettes. This trend’s allure lies in its ability to create immersive and enigmatic digital experiences.
How Designers Can Apply These Trends
For web designers and digital creatives, these emerging styles offer a framework to innovate and refresh client projects:
Incorporate Nostalgia: Explore historical aesthetics like Rococo and medieval-inspired elements in layouts and branding to create emotional connections.
Play with Bold Colors: Integrate primary colors or mood-based palettes to enhance visual engagement, especially for Gen Z-focused projects.
Embrace Sustainability: Use eco-friendly motifs, minimalistic designs, and earthy tones to align with socially conscious brands.
Experiment with Immersion: Tap into storytelling trends like “Sea Witchery” and “Castlecore” to craft experiences that transport users to another world.
Image courtesy of Pinterest
As these trends continue to shape audience preferences, designers who adopt them early will position themselves as innovators in the digital landscape.
From user interfaces to marketing collateral, 2025’s Pinterest Predicts is a treasure trove of inspiration for the creative industry.
