Marketers, brands, and tech companies gathered at AI Marketing Strategies in New York City to discuss AI strategies and ethics on Wednesday. As more and more companies incorporate various tools and chatbots into their daily workflows, we wanted to see how brands and marketers were leveraging these tools, and how their employees and customers feel about them.
The biggest topics? Training workers to better utilize AI rather than wholly rely on it, how publishers can use agents tools, the importance of human touch, and how to bridge internal divides around AI.
The conversation was conducted under Chatham House rules so Digiday could share what was said while maintaining anonymity.
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