The News/Media Alliance is testing a new path to AI revenue, signing a licensing deal that lets its 2,200 publisher members opt in to monetizing RAG-driven enterprise demand.
The deal is with AI startup company Bria, which has enterprise clients that want access to vetted, factual, specialist data to fulfill any internal agent queries as more companies adopt internal AI models for their employees to access.
Publishers will get paid based on how often their content is used by Brita’s enterprise clients. For example, a financial services copilot cites licensed editorial content when summarizing market conditions, or a legal AI chatbot surfaces news coverage of regulatory developments as corroborating evidence, according to Vered Horesh, Bria’s chief AI strategy officer.
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