Media Buying Briefing: Code and Theory Network does tech unlike other holdco operations

Fresh off a win of several chunks of Adobe’s marketing and tech needs — which it shared with Dentsu’s creative arm — agency holding company Stagwell can thank, in some ways, its digital transformation arm, made up in part by the Code and Theory Network.

(For the purposes of this briefing, let’s refer to the network as CandT, since the group eschews the noble ampersand.)

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.