Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search

This week’s Media Briefing will explore how a strong Q4 of 2025 gave publishers’ advertising businesses momentum, even as AI and traffic shifts force them to rethink where they can unlock future growth.

  • Publishers see Q4 gains, but pressure remains
  • The Washington Post’s workforce decimated, IAB proposes law to stop AI scraping without compensation, and more.

Publishers see Q4 gains, but pressure remains

After a long stretch of belt-tightening, Q4, 2025 gave publishers something they haven’t had in a while: a win. 

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