‘JG believed that even in a demanding industry, it was possible to lead with both rigor and humanity’

The sad news of John Gentry’s death, the CEO of OpenX, emerged, with the resulting outpouring of respect and tributes testament to his professional standing in the industry and the high regard in which he was held.

In a measure of the thoughtfulness and humanity of Gentry – or “JG” to those that knew and worked closely with him – the developments were made public on January 15 by his own hand.

“If you are reading this, it means that I’m no longer around and lost my fight with cancer,” read a self-penned note on his LinkedIn account. “This note is just a massive thank you to all of you. Thank you for the fun, for sharing the struggle, for helping me learn along the way, and being a group of quality people that enriched my life. I wish you all the very best in the years to come!”

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