Retail media standards: Still a thing we’re working on! The tagline needs work. But the demand for IAB-based retail media standards is still growing. A year ago, ad tech vendors led by the startup Kevel created an outside group to accelerate retail standardization, hoping it would happen in 2024. The group later merged its work […]
The post Is 2025 The Year Of Retail Media Standardization? appeared first on AdExchanger.