Domain extensions, or top-level domains (TLDs), have been around for decades. As the internet continues its rapid expansion, traditional TLDs have been claimed with increasing frequency, making it difficult for businesses to find available, appropriate and memorable online addresses.
That’s why domain strategy is becoming a core component of brand identity and a key point of differentiation to help marketers stand out.
“Your domain is your first impression,” said Rachel Sterling, CMO at Identity Digital, the domain registry operator that owns the registrar name.com. “People judge your entire business from the minute they hear your domain name. Fortunately, with the massive increase in available domain extensions, it’s now simple to find an address that perfectly reflects your brand and stands out.”
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