In Graphic Detail: Why platforms are turning social video into living room TV

If 2025 was the year YouTube really turned the screw on traditional TV, 2026 is shaping up as the year the rest of big tech does the same.

To see why the living room has become a battleground the major platforms can’t ignore, here are five charts that lay it out in graphic detail.

Social media is increasingly social entertainment

Let’s start with this before going into the research. Short-form video is swallowing a growing amount social media time, which already commands more attention than ever

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