Few execs in advertising have a taller in-tray than the CEOs of the big agency groups. AI, talent, platforms, regulators, investors, billionaires – the pressures are real and multiplying. But trace most of them back far enough and they have the same root cause: somewhere along the way, these businesses stopped being about making CMOs look good.
The data suggests they have a chance to change that. Read on.
An impending crisis
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