While publishers worry about the impact of AI search on web traffic, brand marketers are seeing a different picture altogether.
Takeup of AI search tools is on the rise, disrupting user behaviors and the performance of brands’ organic search efforts. The implications for paid search, as well as for search’s impact on brand awareness and conversion metrics, are less clear.
What is certain is that increasing a brand’s presence in AI search summaries will become a crucial goal for many marketers. It’s also one they can get started on right now. The data below illustrates the state of AI search for marketers, and how brands are and aren’t responding.
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