Improve Data Integration with the B2C Intelligence Connector

The B2C Commerce Intelligence Connector from Agentforce Commerce is now generally available. This feature gives customers a more robust mechanism for ingesting and managing comprehensive commerce data. 

Users can now extract shopper journey data (such as orders, products, promotions, and onsite search). Ultimately, this new feature helps you connect the dots between your ecommerce site and data from other areas of your business (like marketing, service, and sales) to enable better personalization, analysis, and reporting.

What it does:

• Ingests your ecommerce data (order details, customer behavior and profiles, and product information, and more), and sends it to Data Cloud
• Allows for near real-time segmentation
• Improves access to historical data

Why it’s useful:

Improve segmentation: With rich, near-real time commerce data, you can segment customers more precisely to ensure hyper-relevance. For example, if a customer makes a purchase today, their segment updates today. If a shopper abandons their cart, you can trigger a follow-up.

Enhance personalization: When Agentforce Commerce data is integrated with customer profiles in Salesforce CRM or Marketing Cloud, businesses can create richer, more targeted customer experiences based on actual shopping behavior and preferences.

Deepen your understanding of customers: By ingesting historical data from Agentforce Commerce easily into Data Cloud, you gain a better picture of your customers in the context of wider behaviors across the entire customer journey.

How it works:

Power smarter, faster decisions with B2C Commerce Intelligence Connector

Data is your most valuable asset. But without data accessibility, your teams can’t uncover the insights they need to grow revenue and create stellar customer experiences. What opportunities are hiding in your data right now, and what could you unlock if you could surface them instantly? Find out with Agentforce Commerce.