How marketing’s next era will be powered by AI and human intelligence

Kaveri Camire, CMO, DXC Technology

Marketers are living in an era of technological disruption — a pivotal moment that is challenging every business, department and executive to rethink what’s possible and prepare for what’s next. 

AI is affecting both work and society by redefining how people learn, adapt, generate ideas and make decisions. And it is reshaping the marketing playbook by influencing how businesses understand and anticipate customer needs; embrace learning, experimentation and change; and work collectively as a team.

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