Publishers’ traffic has dipped since AI tools arrived — and the fallout isn’t limited to audience or ad revenue. It’s now weighing on the media mergers and acquisitions (M&A) market, making deals harder to price during a time of disruption, according to investors and analysts.
Higher interest rates, economic tariffs, and a soft ad market haven’t helped, either.
“You can’t buy a business easily in this state of disruption, and you don’t know who’s going to be the winner versus the loser,” said Amir Malik, managing director of advisory firm Alvarez and Marsal.
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