Google’s AI Mode checkout aims to reduce friction, but retailers question what it means for brand control, cross-sells, and customer data.
The post Google’s UCP Checkout Brings New Tradeoffs For Retailers appeared first on Search Engine Journal.
Google’s AI Mode checkout aims to reduce friction, but retailers question what it means for brand control, cross-sells, and customer data.
The post Google’s UCP Checkout Brings New Tradeoffs For Retailers appeared first on Search Engine Journal.