Google to sunset ads developer support forums in 2026

Google Ads B2B campaigns

Google will shut down three long-running Google Groups support forums for advertising developers early next year as it consolidates technical support into official channels.

Driving the news. Google announced it will stop responding to new posts starting January 28, 2026. The forums will remain visible as read-only archives until later in the year, when Google plans to disable new posts entirely.

After Jan. 28:

  • Support agents will no longer reply on Google Groups.
  • Replies to existing threads will trigger a new email thread with Google support instead.
  • Content will stay online for reference — including past discussions and solutions.

The shift. Google says the move is meant to “streamline technical support channels” and direct developers to official tools with better tracking and response processes.

Where developers should go now. Google has updated its developer documentation to point to the following official support channels:

Why we care. The forums — covering Google Ads API, Google Ads Scripts, and the Campaign Manager 360 API — served as open Q&A hubs for developers. This change directly affects how quickly and effectively their teams can get help when APIs or scripts break — issues that can disrupt bidding, reporting, and automation.

With Google sunsetting the public forums, all technical troubleshooting will move to official support channels, meaning developers will need to adapt workflows, provide more detailed logs, and rely less on community-shared solutions. In short: the way advertisers get problems solved is changing, and being prepared will prevent downtime and lost performance.

What Google wants from developers. To speed up issue resolution, Google urges developers to include full diagnostic details when opening support tickets, such as:

  • Google Ads API: request ID, full request + response logs
  • Ads Scripts: script name, customer ID, execution logs, UI error messages
  • CM360 API: profile/account IDs, API method, request + response logs
  • All products: clear issue description, expected behavior, repro steps, code snippets, and error messages

Community still has a home. Google points developers seeking updates, events, or general discussion toward its “Google Advertising and Measurement Community” Discord server — not tied to official support.

The bottom line. Google is phasing out public troubleshooting forums in favor of standardized, direct support — a move likely to streamline issue handling but potentially reducing community-shared knowledge going forward.