Google is rolling out AI Mode in the United Kingdom, the company announced last night. Google wrote it is “Starting to roll out in the UK today.” Google added that those in the UK should “see it appear as a tab on your Search results page, and in the Google app for Android and iOS.”
Some history. As a reminder, AI Mode was introduced in the US, within Search Labs back in March 2025. Then at Google I/O in May, Google announced AI Mode would roll out fully to US searchers without having to opt into it via Labs. It took three weeks, but AI Mode began its US rollout in mid-June. On June 24, 2025, Google launched AI Mode within Search Labs in India. Then weeks later Google removed the labs requirement and it is available for all searchers in India.
Now, Google has launched AI Mode in the UK, skipping the labs requirement altogether.
What is AI Mode. AI Mode is a new tab within Google Search that brings you into a more AI-like interface. Google said AI Mode “is particularly helpful for queries where further exploration, reasoning, or comparisons are needed.” AI Mode lets you explore a topic and get comprehensive AI-based answers without you needing to do those comparisons and analyses yourself. We saw rumors of this news and it is finally officially here, for some of you.
AI Mode uses a “query fan-out” technique that issues multiple related searches concurrently across subtopics and multiple data sources and then brings those results together to provide a response. Google said using this query fan-out method provides searchers with a “more breadth and depth of information than a traditional search on Google.”
AI Mode supports searching with text, voice, and images through its multimodal capabilities. Plus, AI Mode offers the conversational follow-up questions like you’ve seen in AI Overviews and Gemini.
Tracking AI Mode. You won’t be able to easily track AI Mode queries and data in Search Console, despite that data being logged in Search Console. Google lumps it all together with normal search, despite it being a separate tab within Google.com.
Now that AI Mode is outside of Search Labs in India, you will see this data in Search Console, but it will just make it all super messy.
Why we care. AI Mode is touted by Google as the future of Google Search. Google will continue to roll out AI Mode to more and more regions and eventually it will be available to all users, worldwide, outside of Search Labs. This is the third full expansion of AI Mode, first being U.S., second being India and the third being the UK.
You should be playing with AI Mode to see how your sites and clients are impacted.