Advertisers can now see exactly where their Search, Shopping, and App campaign ads are running across the Search Partner Network (SPN), with full site-level impression data.
How it works:
- Reports list all SPN sites where your ads appeared.
- Impression data is broken down at the site level.
- Works like existing placement reports in Performance Max.
Why we care. Transparency has long been a sticking point with SPN. This update gives advertisers the visibility they’ve been asking for – and the ability to make smarter, brand-safe decisions.
The big picture. This change empowers advertisers to:
- Audit brand suitability more effectively.
- Optimize spend by analyzing which sites drive value.
- Gain tighter control over campaign performance.
First seen. This update was first noted by Anthony Higman, founder and CEO of ADSQUIRE. He is still skeptical of Search Partner Networks despite it being an answer to a request advertisers have made for years:
- “Still Most Likely Wont Be Participating In The Search Partner Network But This Is Unprecedented And What ALL Advertisers Have Been Requesting For Decades Now!!!”
Bottom line. Advertisers finally have the transparency and control needed to run on SPN confidently and optimize placements for better results.