In an era when website visits are tanking, primarily due to AI-overviews, evaluating the value of website visits, and the associated price of ad inventory is in flux.
And it’s within this context that Google – the entity which is concurrently the the largest provider of AIOs, ad tech offerings, and the industry’s most popularly used web browser (Chrome) – has made its latest announcement.
Google today announced new ad detection tools within its Chrome User Experience Report, or “CrUX,” geared towards helping paid-for media teams, both on the buy- and sell-side of the industry, better assess audiences’ ad-load experiences. “We’ve all encountered overwhelming ad experiences on the web,” reads a blog post, marking the launch, which expands on metrics already available within CrUX – see below.
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