The days of marketers manually managing their Google search campaigns seem numbered as the industry barrels toward automation in the age of AI.
Today, Google’s AI Max is moving out of beta. With that, campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI Max.
Come September, the search giant is further automating its search business, essentially moving from a keyword-based auction to an intent-based auction.
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