Google can now pause individual Google Ads accounts that are linked to Manager accounts violating the third-party policy, according to its updated Help Center guidance. This move has major implications for advertisers and agencies alike.
What’s new. Google’s updated policy clarifies that if a Manager account (MCC) is in violation of the third-party policy, any linked individual accounts may be paused. To resume serving ads, advertisers must unlink their account from the violating Manager account. Google will notify affected users via in-account and email alerts, with steps for how to proceed.
Why we care. This change means your ad account could be penalized by association, even if your individual account hasn’t directly violated any policies. It raises the stakes for who you choose to manage or oversee your Google Ads campaigns.
Why it matters to you:
- Brands must vet agency and partner MCCs more carefully.
- Agencies with multiple clients risk broader account disruption if policies are violated.
- Advertisers need to monitor all account relationships, not just their own compliance.