Google Ads users are spotting a new “Video” option in the Assets section, marking a potential shift in how advertisers manage and integrate video content.
Why we care. This update could signal Google’s plans to expand video’s role in search and other campaign types, potentially shaking up ad strategies for 2025. While videos have long been part of the Shared Library, their direct availability in the Assets section simplifies their use. It could open the door for broader experimentation and be a game changer for those struggling with click-through rates.
What’s new:
A dedicated “Video” option now appears in the Assets section of Google Ads.
Clicking the option leads users to the familiar “Add Video” screen, streamlining the upload process.
What to watch:
Performance metrics for video assets compared to traditional text and display ads.
Potential new tools or features accompanying this rollout in 2025.
First seen. The feature was first spotted in the UI by Craig Graham:
It isn’t widespread yet as advertisers with UK, U.S., and Europe accounts aren’t seeing it yet.
Bottom line. Advertisers should keep an eye on this development and begin considering how video can enhance their Google Ads strategy, especially as the platform continues to innovate ahead of 2025.