This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options have resulted in increased advertiser spending.
- From tudum to ta-da
- WBD’s latest bids, OpenAI’s Hollywood envoy and more
From tudum to ta-da
Netflix’s move to take its ad platform in-house last year is paying off.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.