This week’s Future of TV Briefing features a conversation with MSNBC president Rashida Jones about how the TV news network’s digital strategy has evolved this year and how that figures into its Election Day coverage plans.
‘We’ve got to keep the machine going’
Amazon’s pay-per-stream offer, political ad dollars and more
‘We’ve got to keep the machine going’
If there’s one word to sum up what’s different about MSNBC’s nonlinear coverage strategy around this year’s U.S. presidential election compared to the 2020 cycle, it’s “volume.”
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