The real risk of generative AI for marketers isn’t bad creative. It’s the rise of the “just good enough” economy.
If that wasn’t already clear, Disney’s deal with OpenAI last week brought it into sharp focus.
Yes, the headlines fixated on the billion dollar investment. Yes, there was plenty of speculation about why Disney chose OpenAI over Google, which it is now suing over alleged copyright infringement. Those are fair questions, and they matter.
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