Kenneth Suh, Chief Strategy Officer, Nexxen
The rise of zero-click search — in which users get answers through AI-powered summaries without ever clicking through to a website — has disrupted the once-reliable flow of referral traffic from search for many publishers. Unfortunately, fewer page visits mean fewer opportunities for monetization, creating fresh challenges for media outlets hoping to sustain growth.
It’s not yet clear what form this will take in the future — how artificial intelligence may continue to reshape the media ecosystem. Still, there’s reason to be confident that part of the solution, for now, lies in curation.
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