This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s 2024 Holiday Marketing and Commerce Report. You can read part one of the report here and part two here.
It’s that time of year again — consumers are shifting their attention toward the holidays. Gift-buying is top of mind for shoppers, along with holiday experiences like travel, hosting events at home, and attending holiday concerts and parties. That means it’s time for brands and retailers to have their inventories, discounts and marketing tactics lined up so they can attract those shoppers.
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