Digiday Research: Ad industry split on whether a divestiture of Google’s sell-side ad tech will change anything

The largest company in online advertising is in the dock on several fronts. The Department of Justice’s latest antitrust case, which targets Google’s ad tech suite, has many thinking substantial changes are on the horizon.

Related Insights


But, then again, some are a bit more hard-bitten, believing little will change despite the forensic efforts to shine a light on the inner workings of Google’s labyrinth-like ad tech empire from governments across the globe.

These are just some of the insights gleaned from the latest Digiday+ Research survey into readers’ attitudes.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.