Curation continues to gain momentum in our industry, yet the current dialogue seems to be missing some important nuance. On one side, the value argument for curation highlights its ability to refine audience targeting, increase efficiency and reduce waste, creating more meaningful connections between brands and consumers. Meanwhile, the ad network argument emphasizes the role […]
The post Curation’s Double-Edged Deals: Balancing Efficiency, Transparency And Value In PMPs appeared first on AdExchanger.