This is the first half of Digiday’s CMO Strategies report on social media. The CMO Strategies series analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media and display advertising.
Among all marketing channels considered in Digiday+ Research’s CMO Strategies series, social media had the highest usage rate for the second year in a row. Ninety-seven percent of marketer respondents said their company currently uses social media for marketing, according to Digiday’s first-quarter 2024 survey. That is the same percentage of respondents who said their company used social media for marketing last year.
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