Chanuttita Chitmanasak, regional CRM & marketing automation lead – East Asia & Australia at Michelin, shares insights into how businesses can optimise their CRM strategies, navigate omnichannel challenges, and integrate AI for enhanced customer engagement. The role of data in refining CRM strategies According to Chitmanasak, data is the foundation of any successful CRM strategy.… Read more »
The post Chanuttita Chitmanasak, Michelin: Optimising data, AI, and omnichannel for seamless customer experience appeared first on Marketing Tech News.