Yesterday the ruling passed that Google is a monopoly after the 10 week trial that occurred last year. Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini, president and founder, Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact […]
Google declared a monopoly: industry reactions and implications Read More »
Last week Thursday after reports from several advertisers, it was confirmed by Google that there was a major reporting blackout. Report Editor, Dashboards, and Saved Reports in the Google Ads web interface were down. On top of that Products, Product Groups and Listing Groups pages were down across the web interface, API, and Google Ads
Advertisers react to Google Reporting and Product Listing glitch Read More »
Google largely resolved a significant reporting issue that affected its advertising platform, with some competitive metrics still pending restoration. Why we care. The glitch exposed some advertisers to data from other Google Merchant Center accounts, raising privacy concerns and disrupting normal reporting services. Timeline of events: July 30: Issue begins, and is reported by several
Google Ads recovers from major reporting glitch Read More »
Watch this on-demand webinar, and see iQuanti share actionable insights for measuring success within the intersecting channels of organic and paid search. The post Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance appeared first on Search Engine Journal.
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning
Google phases out Smart Campaigns in favor of Performance Max Read More »
Learn more about query refinements in shopping SERPs. Gain insights into how e-commerce sites can use query refinements to improve user experience and increase sales. The post Query Refinements: How Google Helps Users Find Products Faster appeared first on Search Engine Journal.
I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing
Advanced analytics techniques to measure PPC Read More »
Google rolled out a new look for the trending now section on Google Trends. This new look fits more trending queries on the page and gives it all in a nice list view interface. What you see. This new trending now page shows you when the phrase began trending, the search volume, trend breakdowns and
Google gives new look for trending now section of Google Trends Read More »
Broken links can severely impact your website. Learn common causes and how to find and fix them.
Broken Links: Common Causes and How to Fix Them Read More »
Here’s exactly how to create and implement an effective SEO strategy for your SaaS website—step by step.
SaaS SEO: An Actionable Strategy for Growth Read More »
