Search Engine Marketing

Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential computing technology. Confidential computing uses Trusted Execution Environments (TEEs) to protect data during processing, ensuring no one — not even Google — can access the information. Why we care. As […]

Guest posts are among the first methods people hear about when learning about link building.  There are definitely wrong ways to do guest posting. But if done right, guest posts can also provide opportunities to get some fast wins for websites. Why guest posting is still a worthwhile topic Before we dive in, I want

Google is experimenting with a new way to make ads more distinguishable in its search results. The update introduces a taller gray background for ads, accompanied by a “Sponsored” label and subtitles like “Promoted products” or “Promoted results.” This is a shift from Google’s current more subtle labelling approach. What it looks like. Here’s a