Search Engine Marketing

Google Pushes “Bounce Clicks” Explanation For AI Overview Traffic Loss via @sejournal, @MattGSouthern

Google’s Liz Reid told Bloomberg AI Overviews cut “bounce clicks,” not deeper visits, but Google still hasn’t shared data backing that claim. The post Google Pushes “Bounce Clicks” Explanation For AI Overview Traffic Loss appeared first on Search Engine Journal.

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How to structure AI-driven SEO: 3 frameworks that drive execution

About a year ago, I came out of a meeting with engineers about improving automations for content briefs. A few days later, someone on the analytics team — unrelated to those conversations — pinged me that they’d built a content brief generator using various data pipelines and APIs. That’s when I realized “getting people to

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Google’s Robots.txt Docs Expand, Deep Links Get Rules, EU Steps In – SEO Pulse via @sejournal, @MattGSouthern

Google documents deep link best practices and signals robots.txt doc expansion. The EU proposes Google share search data with rivals and AI chatbots. The post Google’s Robots.txt Docs Expand, Deep Links Get Rules, EU Steps In – SEO Pulse appeared first on Search Engine Journal.

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Google spam reports with personally identifying information won’t be used and processed

Google updated its spam report page for the second time in the past week or so, this time to say that if you include personally identifying information, the spam report will not be processed or used. This comes just a week after Google said that information would be used and passed along to the reported

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