Search Engine Marketing

Google expands recurring billing policy

Search Engine Marketing /

Google is expanding its recurring billing policy to allow certified U.S. online pharmacies to promote prescription drugs with subscriptions and bundled services. What’s happening. Certified merchants can now offer: Prescription drug subscriptions — recurring billing for prescription medications. Prescription drug bundles — combining drugs with services like coaching or treatment programs, as long as the […]

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Google uses both schema.org markup and og:image meta tag for thumbnails in Google Search and Discover

Search Engine Marketing /

Google updated both its image SEO best practices and Google Discover help documents to clarify that Google uses both schema.org markup and the og:image meta tag as sources when determining image thumbnails in Google Search and Discover. Image SEO best practices. Google added a new section to the image SEO best practices help document named

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Own your branded search: Building a competitive PPC defense

Search Engine Marketing /

If you’re not actively managing your branded search campaigns, you’re leaving money on the table and your reputation in the hands of competitors, review aggregators, and affiliate marketers.  Brand protection through PPC isn’t just about bidding on your own name. It’s a strategy that spans defensive bidding, query monitoring, ad copy testing, and reputation management

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Google publishes Universal Commerce Protocol help page

Search Engine Marketing /

Google published a new help page detailing how its Universal Commerce Protocol (UCP) works — offering merchants clearer guidance on how checkout flows operate across Google properties. What’s happening. The documentation explains how UCP and its UCP-powered checkout enable a native “Buy” button that moves the transaction directly onto Google surfaces, while merchants remain the

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How Google’s Universal Commerce Protocol changes ecommerce SEO

Search Engine Marketing /

For years, ecommerce ran on a simple model: Google drove traffic, and your site did the selling. Rankings, clicks, and conversion rate determined performance. That model just changed. With the Universal Commerce Protocol (UCP) and AI Mode, Google can now discover, compare, and complete purchases inside its own AI experiences. Search is shifting from a

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Why SEO Now Depends on Citation-Worthy Content [Webinar] via @sejournal, @hethr_campbell

Search Engine Marketing /

How Content Marketing Drives Visibility in AI Search How do you get your content to be the kind that LLMs recognize, reference, and recommend? AI-powered search experiences like ChatGPT, Gemini, Copilot, and Google AI Overviews are changing how people discover brands and content. Instead of blue links on a results page, these systems generate answers

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