Search Engine Marketing

Google debuts Sale Event promotion type in Merchant Center

Google rolled out a new “Sale Event” promotion type in its Merchant Center platform, the company announced today. The “Sale Event” feature allows merchants to promote broader sales and discounts, rather than linking promotions to specific products. Merchants can activate the feature from the Promotions page in the Merchant Center by providing sale details, dates, […]

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Google integrates seller and product ratings in Shopping Ads

Google started showing seller ratings and product ratings together in Shopping ads, a feature previously available separately. Key details: Seller ratings reflect the overall store experience, including shipping, customer service and packaging. Product ratings are tied to individual items, covering quality, features, usability and customer satisfaction. Ads can now display either no ratings, one type,

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Google Ads Editor 2.8 launches with AI image generation

Google released version 2.8 of Google Ads Editor, introducing AI-generated images and several new features while deprecating support for older versions. Key updates: AI image generation from text prompts. Google Sheets export capability. Resizable error pane. Brand guidelines support for Performance Max. Image cropping tools. Enhanced video controls. Why we care. The latest version brings

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Server access logs and SEO: Everything you need to know in 2025

Server access logs are a valuable but often overlooked SEO resource.  They capture every request to a website, providing a complete, unfiltered view of how users and bots interact with the site, offering crucial insights to boost your SEO strategy. Learn why server access logs are essential for SEO, how to analyze them and how

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Knowledge graphs: An introduction

Knowledge graphs are reshaping how we organize and make sense of information. By connecting data points and revealing relationships between them, these powerful tools are transforming industries, from search engines to digital marketing.  This article explores the fundamentals of knowledge graphs and how they relate to information retrieval and modern search. Knowledge graphs: The link

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How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT

About 65% of organizations now use generative AI, or almost double the number seen in a similar study last year, a McKinsey survey found. This shift suggests that to remain visible, businesses and content creators must consider how to rank within AI-driven results rather than just traditional search engines​. This article covers what you need

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Drive Over 150K A Month In Brand Search Volume: A Case Study [Webinar] via @sejournal, @lorenbaker

Join us as we explore real-world strategies to increase brand search volume, backed by proven case studies from top brands. The post Drive Over 150K A Month In Brand Search Volume: A Case Study [Webinar] appeared first on Search Engine Journal.

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