Search Engine Marketing

Shopping ads will appear above and alongside Lens’ visual search results before the end of 2024, Google announced today. What it looks like. Google shared an example showing a search result someone would see when shopping for a green backpack using Lens. A searcher can tap the Lens icon in the search bar and then […]

Does the content in Google Discover seem dated? Many people seem to be having this issue with Google Discover, though it is unclear right now how widespread it is. Why we care. Google Discover can drive good to amazing levels of traffic to your site. So whenever it has issues like this, it can seriously

Content creation is a beast and can be a minefield, especially in this AI-driven era, where many seek to “save time” by using AI to partially or fully write content, sometimes with little to no human oversight As guardians of the corpus of the web (it’s scary, but true in many ways), SEO professionals should

Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. But in the past year, they have become much more expensive.  This article dives into the causes behind this dramatic increase, its impact on businesses across various sectors and strategies for navigating this new landscape. 

These days, I’m looking at SEO research a little differently. Most of the data that’s been most valuable for developing SEO-friendly content isn’t from Google, Bing or even third-party SEO tools. Platforms like TikTok, YouTube and Reddit act like search engines, and they’re rich with data about markets, audiences and what engages them. In a

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m. ET