Search Engine Marketing

Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. Key details: Google reps reportedly told several ad buyers to target the “unknown” category of YouTube users, which likely includes teens. This activity goes beyond the previously reported agreement between

Google has rolled out a revised version of its official form for advertisers to request changes, in a move to improve the efficiency of Performance Max campaign management. The updated form now includes several key enhancements. Faster implementation notification. The form now displays a new notification informing advertisers that requesting changes through a standard or

The sources cited in Google AI Overviews now match webpages from the top 10 Google organic search results 99.5% of the time. This new data was shared on LinkedIn by Mark Traphagen, VP of Product Marketing and training at seoClarity, an enterprise SEO platform. The finding is based on seoClarity’s analysis of 36,000 keywords. Why

If you’re reading this, you’ve likely encountered the “Crawled – Currently Not Indexed” error in Google Search Console.  Of the 213 Google Search Console profiles I access, 89% have the “Crawled – Currently Not Indexed” error listed in their Google Search Console accounts. (Yes, I counted).  As any SEO professional will tell you, it can feel

A lot has changed over the past year while I’ve been waiting for “the best AI video generators for creators and marketers” to emerge. The list of leading contenders got scrambled six months ago when OpenAI announced Sora, “an AI model that can create realistic and imaginative scenes from text instructions,” on Feb. 15.  Ten