Search Engine Marketing

TikTok announced new advertising solutions that aim to help brands achieve better business results. The big picture. TikTok is positioning itself as more than just an entertainment platform, emphasizing its role in driving consumer actions and purchases. What’s new. These are the five new solutions TikTok introduced: Smart+: An automated performance advertising tool that optimizes […]

Google Search is rolling out Store ratings to more countries, the company announced today. Store ratings have been available for US searchers for years, and are now expanding to Australia, Canada, India and the United Kingdom. What are store ratings. Google defines store ratings as a way to help searchers find businesses that offer high

Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice (DOJ) in its ongoing antitrust lawsuit over Google’s illegal search monopoly. These proposals are the latest developments in a lengthy and ongoing legal battle. Some of the suggestions are raising alarms about their potential impact beyond the scope of the

OpenAI’s SearchGPT, which the company said was a temporary prototype when it launched in July, will be integrated into ChatGPT “by the end of the year.” That’s according to Varun Shetty, OpenAI’s head of media partnerships, speaking at an event for news publishers on Monday, as reported by PressGazette. No ad revenue sharing. When it

Google recently announced new capabilities for Performance Max, with campaign-level negative keywords taking center stage. PPC marketers have not been shy about their reactions. However, between the polar opposites is a middle ground that not many are considering – one where a lot of what happens comes down to the mindset of the marketers using

For nearly two decades, we have been used to a world dominated by traditional search engines. However, as large language model (LLM) technology has evolved, we are now witnessing the rise of the answer engine. Generative AI tools like ChatGPT, Perplexity, Claude and Google’s Gemini (and AI Overviews) are redefining how we approach organic search.