Search Engine Marketing

Google announced the release of version 18 of its Google Ads API, introducing several new features and improvements for developers. Key updates: Optimized budget suggestions: New GenerateRecommendations feature for Performance Max and Search campaigns Performance Max insights: New performance_max_placement_view report for querying placement-specific data Flexible search settings: Replaced summary_row_setting and return_total_results_count with more customizable search_settings […]

Google is rolling out streamlined Video experiments for advertisers to easily test creative variations and measure their impact. Key features: Quick setup: Create experiments in just a few clicks Automatic duplication: System creates a treatment arm from the control campaign Flexible confidence intervals: Get directional results in days, with increasing confidence over time Asset testing:

LinkedIn is rolling out new ad features to capitalize on growing video engagement and streamline campaign creation. What’s new: Live Event Ads updates – “Thought Leader Ads” to promote members’ posts about company-hosted events 30-second “sneak peek” videos of live broadcasts Enhanced targeting options for event promotions Wire program expansion – In-stream video ads now

Gaining control over user consent is no longer just about compliance—it’s about building trust, enhancing user experience, and driving higher engagement. Join our upcoming webinar, The Ultimate Consent Strategy for Maximizing Customer Opt-ins, and learn how to transform your consent program into a powerful tool for user engagement. This expert-led session will delve into actionable

Want to know what top brands are doing to succeed in YouTube advertising?  They’re mastering the YouTube “triple threat” of Feed, Shorts and Skippable Ads. Using this strategy can help your brand stand out and win over consumers in the busy digital marketplace. In this article, learn:  Why Feed placement is a goldmine for brand

The Digital Markets Act (DMA) was created to change the digital landscape in Europe. This new EU legislation aims to promote competition, stop monopolistic behavior and ensure that digital markets are fairer and more open.  To understand its significance, we first need to explore how Google became a dominant force in the search industry and

Semrush, a leading online visibility management and content marketing SaaS platform, today acquired Third Door Media, our parent company. In addition to Search Engine Land, Semrush acquired all of Third Door Media’s brands: SMX – Search Marketing Expo MarTech.org and the MarTech Conference Digital Marketing Depot What does this mean for you? Search Engine Land’s