Search Engine Marketing

Google is rolling out changes to how Performance Max and Standard Shopping campaigns compete in ad auctions, starting in October. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now determine which ad serves for overlapping campaigns Brings these campaigns in line with other campaign types’ auction behavior

Google CEO Sundar Pichai announced major leadership changes in a memo to staff on Thursday, reshuffling key positions and teams. Key changes: Prabhakar Raghavan moves to Chief Technologist role. Previously led search, ads, and other critical segments. Will provide technical direction and leadership. Nick Fox takes over Raghavan’s former responsibilities. Will lead Search, ads, geo,

A “Request Competitive Quotes” button in Google Local Services Ads is causing uncertainty among advertisers about potential hidden costs. How it works: Users click the “Request Competitive Quotes” button. They select multiple businesses for quotes. Users enter a message and email address. Google sends the request to all selected businesses simultaneously. Why we care. This

When it comes to optimizing your website for search engines, every detail matters — including the HTTP headers.  But what exactly are HTTP headers, and why should you care?  HTTP headers allow the browser and the server to exchange important data about a request and response.  This data influences how website content is delivered and

SearchGPT, despite being in limited beta, is growing more quickly than other established generative engines like Perplexity and Claude – and generating more referral traffic for brands. That’s according to enterprise SEO platform BrightEdge, which today released more of its latest AI search trends. By the numbers. According to BrightEdge: SearchGPT’s growth rate is 150%, month-over-month,