Search Engine Marketing

Is Google using Chrome for mobile-first indexing and user signals?

Phase two of Google’s mobile-first indexing – rendering – is Chrome and has been since 2018, according to SEO expert Cindy Krum. In a newly released video presentation, Krum said: “What I believe is happening here is that Google failed to tell us at this time in 2018, when it launched, that what they were using

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First-party data checklist for marketers by Digital Marketing Depot

With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to cultivate trust, ensure compliance, and build stronger, data-driven relationships with your customers. The Marketers First-Party Data Checklist covers seven essential steps: conducting a

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Bing expands generative search experience and Deep Search

Microsoft announced a number of updates to Copilot today, specific to Bing Search, its generative search experience and Deep Search features are expanding more with this news. Generative search. Bing said it is now expanding its Bing generative search experience for “informational queries”, such as how-to queries. Some examples include  “how to effectively run a

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Retailers: Google is becoming your new category page

We all know there have been many changes in the search results during the last year.  AI Overviews.  Reddit increases in visibility.  Google’s site reputation abuse policy.  And the list goes on and on.  However, one key topic has been overlooked: Google’s major updates to ecommerce search results, which deserve more attention. March 2022: They

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