Search Engine Marketing

Data: PMax performance stable, but Search CPCs increasing

The latest performance data for Google Ads campaigns running Performance Max (PMax) in Q3 2023 vs. Q3 2024 paints a mixed picture, according to an Optmyzr study. While advertisers saw modest year-over-year gains in return on ad spend (ROAS) and conversion rates, rising costs cut into those improvements. The key metrics. ROAS: Up 1% YoY,

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Google debuts Sale Event promotion type in Merchant Center

Google rolled out a new “Sale Event” promotion type in its Merchant Center platform, the company announced today. The “Sale Event” feature allows merchants to promote broader sales and discounts, rather than linking promotions to specific products. Merchants can activate the feature from the Promotions page in the Merchant Center by providing sale details, dates,

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Google integrates seller and product ratings in Shopping Ads

Google started showing seller ratings and product ratings together in Shopping ads, a feature previously available separately. Key details: Seller ratings reflect the overall store experience, including shipping, customer service and packaging. Product ratings are tied to individual items, covering quality, features, usability and customer satisfaction. Ads can now display either no ratings, one type,

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Google Ads Editor 2.8 launches with AI image generation

Google released version 2.8 of Google Ads Editor, introducing AI-generated images and several new features while deprecating support for older versions. Key updates: AI image generation from text prompts. Google Sheets export capability. Resizable error pane. Brand guidelines support for Performance Max. Image cropping tools. Enhanced video controls. Why we care. The latest version brings

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