Search Engine Marketing

TikTok unveils 5 new advertising tools

TikTok announced new advertising solutions that aim to help brands achieve better business results. The big picture. TikTok is positioning itself as more than just an entertainment platform, emphasizing its role in driving consumer actions and purchases. What’s new. These are the five new solutions TikTok introduced: Smart+: An automated performance advertising tool that optimizes

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Google Search expands Store ratings to more countries

Google Search is rolling out Store ratings to more countries, the company announced today. Store ratings have been available for US searchers for years, and are now expanding to Australia, Canada, India and the United Kingdom. What are store ratings. Google defines store ratings as a way to help searchers find businesses that offer high

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Google calls out DOJ’s ‘radical’ proposed breakup plan

Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice (DOJ) in its ongoing antitrust lawsuit over Google’s illegal search monopoly. These proposals are the latest developments in a lengthy and ongoing legal battle. Some of the suggestions are raising alarms about their potential impact beyond the scope of the

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OpenAI to integrate SearchGPT into ChatGPT before 2024 ends

OpenAI’s SearchGPT, which the company said was a temporary prototype when it launched in July, will be integrated into ChatGPT “by the end of the year.” That’s according to Varun Shetty, OpenAI’s head of media partnerships, speaking at an event for news publishers on Monday, as reported by PressGazette. No ad revenue sharing. When it

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What Google’s new Performance Max controls mean for advertisers

Google recently announced new capabilities for Performance Max, with campaign-level negative keywords taking center stage. PPC marketers have not been shy about their reactions. However, between the polar opposites is a middle ground that not many are considering – one where a lot of what happens comes down to the mindset of the marketers using

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