Search Engine Marketing

In a landmark move, Getty Images announced its plans to acquire Shutterstock (disclosure: I previously worked as product SEO for the company), uniting two titans of the stock photography and creative assets industry.  In SEO, this merger also sets the stage for new dynamics in content creation, monetization, and the increasingly complex world of licensable […]

Small and mid-sized businesses (SMBs) face unique challenges when it comes to PPC advertising.  Unlike big brands with massive budgets, SMBs need strategies that make every dollar count.  Here’s how to optimize Google Ads campaigns to deliver real results for small businesses. Why SMBs need a different approach to paid search success SMBs are the

YouTube published two Culture and Trends reports in 2024 instead of just one. That was the first indication that we’re probably not paying enough attention to trends.  The first report, published midway through the year, found:  “Fans are no longer just consuming content, they’re actively creating it, meaning they’re more essential to driving the success