Search Engine Marketing

Part 1 tackled those all-important third-party citation signals, while Part 2 made the case for publishing original data: It is the strongest single predictor of page originality, and the bar to earning visibility/authority via this play is low. This memo has more ammo to back up your use of proprietary data in content creation. Publishing […]

There are many ways to use AI in marketing, and it feels like for every smart initiative, 10 AI vendors have cropped up with a tool to address it. At the beginning of this wave, I took more calls and answered more emails than I do these days. Over time, I realized I was asking

The SEO industry has become extraordinarily good at improving its technical craft, making strides in crawl architecture, Core Web Vitals, content frameworks, entity optimization, and link acquisition at scale, to name a few. What has lagged behind is its ability to connect that craft to the financial realities of the businesses it serves. SEO has

You can publish consistently, follow SEO best practices, and still watch competitors outrank you. More often than not, the problem isn’t content quality. It’s content coverage. Your competitors are answering questions your audience is asking, and you’re not in the conversation yet. That’s where a content gap analysis comes in. It helps you identify topics

Performance marketing is under more pressure than it’s been in a decade — budgets are flat or reduced, expectations are rising,, and AI is raising the bar on what “good” looks like. For years, performance marketing has been built on a familiar playbook. When performance plateaus, add another vendor. When targeting weakens, buy another dataset.