Search Engine Marketing

How to use Microsoft Clarity for deeper website analytics

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. TL;DR Clarity is

How to use Microsoft Clarity for deeper website analytics Read More »

Google Product Studio launches AI-generated video creation tool

Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos for their product campaigns. U.S. first. This is the first rolling out for U.S.-based merchants. Google wrote, “Video generation in

Google Product Studio launches AI-generated video creation tool Read More »

Tips For Running Paid Media Campaigns In Highly Regulated Industries via @sejournal, @timothyjjensen

Learn how to adapt paid media strategies to account for stricter approval processes and platform regulations within nuanced industries The post Tips For Running Paid Media Campaigns In Highly Regulated Industries appeared first on Search Engine Journal.

Tips For Running Paid Media Campaigns In Highly Regulated Industries via @sejournal, @timothyjjensen Read More »

Visual content and SEO: How to use images and videos in 2025

Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit?  An outdated approach that neglects the growing importance of visual content in SEO. With tech giants like Google and Apple prioritizing AI-powered visual search, companies that don’t adapt risk losing visibility and relevance. Many enterprises lack the centralized strategies

Visual content and SEO: How to use images and videos in 2025 Read More »