Search Engine Marketing

Bing Search gets faster, more accurate and efficient through SLM models and TensorRT-LLM

The Bing Search team shared how it helped make Bing Search and Bing’s Deep Search faster, more accurate and more cost-effective by transitioning to SLM models and the integration of TensorRT-LLM. Bing wrote, “to improve efficiency, we trained SLM models (~100x throughput improvement over LLM), which process and understand search queries more precisely.” The benefits.

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LinkedIn tests personal post boost option

LinkedIn is experimenting with a new feature that allows individual users to pay for increased post visibility, expanding beyond existing business page boost options. Key details. The feature is testing with limited U.S. Premium Business subscribers. Boost options will be available for: Text posts Image posts Articles Videos Newsletters Why we care. LinkedIn’s personal post

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Google AI Overviews rising in B2B technology, healthcare sectors

More Google AI Overviews were shown for B2B technology and healthcare queries in November, and Google increasingly cited significantly more expert sources and authoritative content. That’s according to the latest AI Overviews analysis conducted by enterprise SEO platform BrightEdge. By the numbers. Google showed more technical responses in AI Overviews, with a 70% increase in

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