Search Engine Marketing

A Google employee made unauthorized changes to a client’s ad account. However, an admittance was made that the Google rep “did not properly follow our processes for ensuring approvals are granted before making changes” by Google Ads Liaison Ginny Marvin. The admission follows LinkedIn posts by Andy Youngs, co-founder of The PPC People, who noticed

Google will release a new algorithm update “fairly soon.” However, many of the sites impacted negatively by previous updates should not expect to recover their lost traffic after the next update is released. This news comes out of a Web Creator Summit Google hosted at the Googleplex for a dozen or so content creators whose

Relying solely on Google for SEO is no longer enough. Expanding your SEO efforts to platforms like TikTok, Reddit and Quora can help you reach new audiences, build brand credibility and foster authentic connections. This article covers nine essential strategies for diversifying your SEO approach beyond Google. These will allow your brand to thrive on

You’ve optimized your PPC accounts to run efficiently, generating conversions at a low cost. However, with additional budget available and a desire from business stakeholders to increase sales, it’s time to shift focus. While prioritizing efficiency is important, it can sometimes limit your volume of sales and leads. When tasked with boosting your campaign’s performance,

How much of your spend is being allocated to search terms hidden under Google’s “other” category, versus those in your reports? Adthena analyzed accounts from various locations and discovered that, on average, 51% of spend is associated with search terms that Google doesn’t surface, categorizing them as “other terms” or similar.  As marketers, this begs