Search Engine Marketing

Google will update its Personalized Ads policy in December to exclude *social casino game apps from the restricted “Gambling” sensitive interest category. Key details: Social casino game ads will be allowed to use personalized targeting starting Dec. 4. All advertisers will have this capability by the end of March 2025. Gambling-related ads will still be […]

Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new “curation” tool and enhancements to programmatic buying workflows. How it works: Curation: Allows agencies to easily discover and activate curated inventory packages and data segments from trusted partners Streamlined payments: Google handles billing for data

Microsoft announced a slew of enhancements to its advertising platform, including new Copilot features, expanded video ad capabilities and simplified shopping campaign setup – all aimed at driving greater efficiency and personalization for advertisers. What’s new. Here’s what’s new in Microsoft Advertising: Copilot advancements: New streamlined ad experience in the Copilot interface. Performance snapshot tool

The Federal Trade Commission’s (FTC) final rule banning fake reviews officially took effect on Oct. 21, marking a significant milestone in the fight against deceptive online practices.  This comprehensive regulation, with penalties of $50,120 per violation, fundamentally changes how businesses must approach their online review practices and local SEO strategies. Why this matters now FTC

PPC advertising has always been a data-driven field, but artificial intelligence (AI) is taking it to a new level.  AI is revolutionizing how marketers reach their target audiences, optimize their campaigns and ultimately drive conversions. From the way consumers experience search with AI Overviews to the way paid search marketers run campaigns with smart bidding,