Search Engine Marketing

PPC keyword strategy: How to align search intent with funnel stages

Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy.  This article will:  Break down the different ways people approach search. Illustrate how these align with various funnel stages. Offer practical tips on planning a keyword strategy that

PPC keyword strategy: How to align search intent with funnel stages Read More »

Pricing vs. ad spend: Which drives more Amazon sales?

The Amazon marketplace makes it easier than ever to scale an ecommerce business. While long-term sales growth can come from optimizing listings and expanding keyword targeting, sellers have two primary short-term levers: Pricing. Ad spend. This article explores how changes to these factors impact Amazon sales performance. TL;DR Price and ad spend are the two

Pricing vs. ad spend: Which drives more Amazon sales? Read More »

The state of data collaboration: What’s next for marketers? by Lotame

Are digital marketers really prepared for a post-cookie world? According to Lotame’s latest report, fielded by Cint, The State of Data Collaboration: A Global Perspective, almost all (98%) are still struggling to fully harness their data, even as third-party cookies continue to vanish. This staggering percentage highlights a clear gap between the industry’s current state

The state of data collaboration: What’s next for marketers? by Lotame Read More »

How To Avoid Search Budget Cannibalization For A Better Share Of Spend via @sejournal, @jonkagan

Find out how shared budgets can negatively impact your search marketing campaigns and what you can do to prevent budget cannibalization. The post How To Avoid Search Budget Cannibalization For A Better Share Of Spend appeared first on Search Engine Journal.

How To Avoid Search Budget Cannibalization For A Better Share Of Spend via @sejournal, @jonkagan Read More »